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Where is the "Share With a Friend" Option?

My list includes a lot of people who are also marketers in the same space I'm in, and I would like to have a "Share With a Friend" option so they can send my offers on to their associates. Where is it?

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ONTRAPORT does not allow "Share with a Friend" links. Because we are strictly permission-based, we feel these links can run afoul of the guidelines set by the FTC in the US and similar agencies in other countries. Here's what the FTC says about "Share with a Friend" links in bulk email at https://www.ftc.gov/tips-advice/busin...

Q. My company sends email with a link so that recipients can forward the message to others. Who is responsible for CAN-SPAM compliance for these “Forward to a Friend” messages?

A. Whether a seller or forwarder is a “sender” or “initiator” depends on the facts. So deciding if the CAN-SPAM Act applies to a commercial “forward-to-a-friend” message often depends on whether the seller has offered to pay the forwarder or give the forwarder some other benefit. For example, if the seller offers money, coupons, discounts, awards, additional entries in a sweepstakes, or the like in exchange for forwarding a message, the seller may be responsible for compliance. Or if a seller pays or give a benefit to someone in exchange for generating traffic to a website or for any form of referral, the seller is likely to have compliance obligations under the CAN-SPAM Act.

Because we have no way of controlling if your email recipient is an affiliate of yours, is encouraged with a sweepstakes, or gets special access to a website, etc., we can't risk the liability.

Here are the penalties the FTC identifies:

Q. What are the penalties for violating the CAN-SPAM Act?

A. Each separate email in violation of the law is subject to penalties of up to $16,000, and more than one person may be held responsible for violations. For example, both the company whose product is promoted in the message and the company that originated the message may be legally responsible. Email that makes misleading claims about products or services also may be subject to laws outlawing deceptive advertising, like Section 5 of the FTC Act.

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Asked: 2015-11-02 07:36:15 -0700

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Last updated: Nov 02 '15