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What is a Facebook Custom Audience?

I saw that I can add people to one from ONTRAPORT. What is it?

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Facebook custom audiences allows you to "reach customers you already know with ads on Facebook. Just upload a list of contact info like email addresses or phone numbers. You can also use info from your website or app. We'll deliver your ad to those people if they're on Facebook." With ONTRAPORT, you can create a Custom Facebook Audience of any of your contacts based on different characteristics such as their purchase history, their lead score, their location, etc.

To learn how to set it up, check out our Knowledge Base here.

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Asked: 2016-02-09 15:15:27 -0700

Seen: 13 times

Last updated: Feb 09 '16