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For Facebook Custom Audiences, how does Facebook match the person in my ONTRAPORT database with the correct Facebook account?

I know I don't have to upload a list anymore. How does it work?

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Facebook will match by email address. if the email address in your ONTRAPORT account matches the Facebook email address, it will link them together. Facebook also uses pixeling to track if you've used another email address so it will also match by those finds as well.

Check out our Knowledge Base for more information here.

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Asked: 2016-02-09 15:17:51 -0700

Seen: 35 times

Last updated: Feb 09 '16