Can I split test for specific percentages (e.g. 40% version A 60% version B)?

I know that ONTRAPORT automatically splits the Group evenly.

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There is not an option for split-testing based on specific percentages besides an even split for the number of pages. However, by using Group Conditions based on Contact IDs, you can generate a percentage of the Group. To do so, follow these instructions:

  1. Copy the original Group; example: Newsletter
  2. Rename the Group based on percentage; example: Newsletter - 20% or 20% - Newsletter
  3. Add one new Group Condition (see full examples below):

  4. Save

This will return a portion of the initial Group that you can send a specific Message or Landing Page to.

Examples based on percentages:

  • Contact ID | Ends With | 0 = 10% of the Group

For 20% use two different values:

  • Contact ID | Ends With | 0 OR 1 = 20% of the Group

For 60% use six different values:

  • Contact ID | Ends With | 0 OR 1 OR 2 OR 3 OR 4 OR 5 = 60% of the Group

Note: The integers used for values do not matter, so long as they are unique and all single digit. Example: 9, 2, 4, and 1 will still result in 40% of the Group as they are four unique values.

For more information on Split Testing, reference our Knowledge Base:

You can also follow step-by-step in-app instructions in the ONTRAPORT Project Split Test Your Pages to Improve Conversion Rates.

Let me know if you have any further questions.

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Asked: 2016-06-15 16:30:48 -0700

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Last updated: Jun 15 '16