How do I avoid Gmail's "Promotions" tab?

My customers are telling me my emails end up in the Promotions tab in Gmail, but not for all of them. What can I do to get my email delivered into their inbox instead? It's paid content so I know they want it!

edit retag flag offensive close merge delete

2 answers

Sort by ยป oldest newest most voted

Brendan's tips are very helpful to avoiding the Promotions tab! If you want more tips and tricks on Email Deliverability, check out the ONTRAPORT Project Ensure That Your Emails Are Always Delivered to the Inbox.

edit flag offensive delete publish link more

The promotions tab in Gmail is a tricky thing. There are many things that govern what folder messages are sent to in Gmail. The largest of those is user interaction. If people move your messages into the promotions tab, Gmail will filter your messages as such.

Another large factor is the number of links you use in your emails. If you have a over 3 links to promotional sites along with social links, the message looks promotional.

A good way to think of it while constructing your emails is that you are sending an email to your grandmother. If you were to send a personal email to your gran telling her to checkout a cool new site you found, you would not include 3 links to the same page as well as links to your Facebook, Linked-In, and Twitter accounts.

A good rule of thumb is to focus your messages around a single call to action and a conversational message rather than several links to various promotional pages and your social media.

Another thing senders can do to improve inbox placement with Gmail is to put a message in your email asking that people move your messages into the inbox to be sure that the recipient sees them. Gmail will track that user interaction and take it into account when placing your messages. If you would like someone to inspect your messages and provide some coaching for you, get in touch with my team at "[email protected]".

edit flag offensive delete publish link more
Login/Signup to Answer

Question Tools

1 follower


Asked: 2016-06-09 08:13:14 -0700

Seen: 76 times

Last updated: Jun 10 '16